Brayden Abadilla

Marketing student at CSULB — social media, campaign strategy, and creative analytics. $1,000 entrepreneurship pitch winner.

Selected Projects

Social Marketing Assistant — DirectMyLoan Inc. (Dec 2024 – Aug 2025)

Lead generation + social content

Goal: Increase social engagement and capture qualified leads for loan products.

  • Planned and published weekly posts across Instagram & LinkedIn; implemented A/B testing.
  • Analyzed campaign performance using Google Analytics and platform insights.
  • Supported CRM lead tracking and automation workflows.
Google Analytics Meta Business Suite Canva HubSpot
Barista & Marketing — Vivot Craft Cafe (Aug 2025 – Present)

Seasonal Campaign Photography

Photographed and edited new seasonal items for Vivot Craft Cafe Instagram, supporting promotional campaigns and engagement.

Adobe Photoshop Product Photography Social Marketing
Campus Outreach — CSULB AACF (Aug 2025 – Present)

Event Promotion & Social Strategy

Created graphics and social content for AACF Instagram, increasing campus engagement and event participation.

Graphic Design Social Media Strategy